I think we all agree that a good brand deserves good branding . This creates a genuine brand experience for your target audience and positions yourself as a brand in the minds of your potential customers, and that's exactly what you want!
You want them to think of your brand when they think of a specific "problem" to solve it. For example, if you're looking for athletic shoes, you might quickly think of brands like Nike, Adidas, or New Balance.
How does this happen? They've branded themselves in such a way that they now have a real brand personality with their target audience.
In this blog you will read how you, just like these brands, can use good branding for a successful business !
Good branding starts with a brand strategy
If you want to create effective branding for your company, it's essential to do so strategically and position yourself effectively. This all starts with a brand strategy .
In a brand strategy, you determine what your company stands for, what message you want to communicate, how you will make yourself (visually) recognizable to the target group, and how you want to communicate this.
Define your brand identity
The first step in developing your brand strategy is defining your brand identity . The questions you should primarily ask yourself are: Why does my company exist, and what do I want to solve for people? How do I want to achieve this for my company and solve the problem for people? What are my company's principles and values, and what do I stand for?
Once you have this clear, it is especially important to answer the next question: what tone and language do I use to communicate this vision, mission and principles to my target group?
This way, you've clearly defined your company's personality and identity, allowing you to move on to the next steps of a brand strategy.
Translate your brand identity into a company logo and corporate identity
Now comes the fun and visual part of brand strategy: determining your company logo and corporate identity . This allows you to express your mission, vision, principles, and values and make yourself recognizable to your target audience.
A brand book or brand design can help with this, where you gather all sorts of colors, fonts, and images that fit your brand identity . Does your brand represent cheerfulness? Then colors like yellow or orange with elegant or bold fonts can work well. Does your brand represent tranquility? Then cool colors like light blue and white, along with clean fonts, can effectively convey this "calm" or "healing" effect.
Anything is fine, as long as it best reflects your brand identity !
Combine your branding and marketing
Do you have your brand identity , company logo , and corporate identity ready? Then it's time to communicate! It's good to have your branding in mind. and combine marketing and move on to content creation that fits your branding .
Social Media management is crucial here. Which online channels align with your branding , for example, and how will you communicate your message: will it be photos, videos, blogs, podcasts, or a mix of all? And finally, on which days will you create and post these branded materials?
This is the moment you bring your entire brand strategy full circle and can position yourself in the minds of your target audience. For example, all of Nike's social media presence aligns with their brand, and the same applies to brands like Coolblue and Bol.com.
So it's actually a mix & match of your brand identity and your brand book that you express in content form to your target group.
Get started with branding your company!
We hope that after reading this blog, you'll have the tools to get started with your company's branding . However, developing your brand identity , logo, corporate identity, or branding can sometimes be a challenge , and often the challenge lies in creating the necessary content.
At Zahratii, we offer assistance in all sorts of ways. For example, we can help you design and create your entire logo, corporate identity and branding . We can also help you with content creation by outsourcing this to us, where we provide separate content creation make for you .
For content creation , also check out the E-book and content cards , which will help you and give you a push in the right direction.
Zahratii Tip: In any case, start with step 1, defining your brand identity , and you will see that you will already be a lot further along once you have determined this!